Monday, 5 October 2009

The Century of Self - Caveat Emptor




'The devil is in the cake mix'

Imagine, if a single man had been smothered at birth, the holocaust could have been avoided, the modern age of materialism might never have happened. Michael Jackson might not have carved up his face to look white, kids wouldn't be having kids and 13 year old black boys would'nt be running around shooting each other in inner cities.
Okay - maybe Michael Jackson would still have wanted to be white - but the truth is that if the genius Sigmund Freud had never reached adolescence, a lot of the social problems in the world today could have been averted.

I've been watching The Century of Self

- which I believe is as much recommended watching as say the autobiography of Malcolm X, The Souls of Black Folk, the Mis-education of the Negro and so on and so forth are recommended reading for black folk. This is the lacuna that lies between our PTSS (post-traumatic slavery syndrome) and the modern day malaise at the heart of our community.


The Century of Self which began with Freud's theories of the unconscious mind and his psycho-analytical school of psychology have now become the War on Terror, black on black crime, teenage pregnancy, credit card debt and even Christian Louboutin stilettos.

Take the recent slogan for the latest edition of these outrageously priced heels. 'The alpha female is back with a 12 inch weapon'.


Freud sowed the seed and his various relations and intellectual peers fertilised and cross fertilised the ideas creating the society we have today.

It is ironic that after being inspired by Freud's ideas, Hitler burned his books. I guess having understood the potential behind ideas of crowd control, subconscious desire, mass culture, brain washing he didn't want anyone else getting their hands on them.

Freud's ideas came to America and the UK as books in the suitcases of intellectual Jews fleeing the holocaust. Initially treated as the ivory tower theories of intellectual nutjobs, Freudian theories were recognised by industries for their commercial potential. PR, Marketing, Ad-men - these whole professions came into being and grew rich thanks to Theories of the Unconscious mind.

Of course Freud this wasn't Freud's masterplan. He died long before others took his ideas and ran with them. Many psychologists believed these revolutionary theories would actually make people much happier. So how, can something as innocuous as an ad-campaign be responsible for Broken Britain, which has the highest rate of teenage pregnancy in Europe or violence or an America which incarcerates 1 in 5 black men?

It all started with cake mix. Betty Crocker actually. Next time you sink your teeth into some devils food frosting, think about how Betty Crocker was the guinea pig campaign that is the reason why some 13 year old kid is lying in the gutter bleeding out from two to the head.

Its not Betty Crocker's fault - she just wanted to take the suffering out of making a cake for housewives and ad-men helped her do it. You see the 50's housewife didn't want a ready made cake. They were from a generation that believed in hard work, the virtue in labour. They were suspicious of getting something for nothing - a cake from a ready made mix. Advertisers had to trick housewives into thinking they were doing serious work by instructing them to add an egg.
Appealing to their subconscious desires - taking the suffering out - but making us think we've
earned it - , because I'm worth it!!! -its fed down through to the point where we think we deserve everything. Conditioned to believe in instant gratification, to mock discipline and hard work as the province of the mug.

When you suffer/are denied something you really want or need, you learn something about life. But the governement and soppy liberal culture is conditioning our children and tomorrow's children to consume, to believe in easy money, to avoid suffering and learning. They aren't really encouraging our children to read. They can't burn the books, like
Hitler did but they don't want too many geniuses around, doing the maths on expenses, asking questions about fake dossiers, being solvent and thus free. So they train them to be useless and empty headed. That way they be used, controlled and expendable.


"These special pants will help you bag a baller. - buy now!"
I urge you to watch The Century of Self. But beware, you might learn an uncomfortable truth about yourself.